Monday, September 27, 2004

Product Placement in Films

Brand Cameo by BrandChannel.com is starting to list product placements in films. As consumers are bombarded with over 3,000 messages daily from multiple modes of media (think integrated marcom), this type of subtle & not-so-subtle marketing is likely to rise.



The logical (?) extreme of this is not just getting a cameo, a usage shot, or written into a script but being a part of it...and the title.

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