Wednesday, October 20, 2004
Disney-owned ABC's new show, Desperate Housewives, was #3 last week with 20.9M viewers. (It started very strong with 21.3M viewers in its premiere on 10/3). It should be noted that not all of the fall lineup is being aired across the networks. It's not popular with everyone. The American Decency Association is targeting the show and its advertisers. Cue Helen Lovejoy. Lowe's & Tyson have pulled out. Nevertheless, Fox-KTTV LA news reports thirty-second ad buys have doubled to $300K. I have yet to see it but I have sporadic TV viewing habits. My TV tastes also veer towards the odd. Anyway, some of the best drama this fall is on Fox with the ALCS-BoSox & Yankees.