Sunday, January 02, 2005

Music & the Ad, Promo., Soundtrack

Long, rambling post...The postmodernists often cite the use of decontextualized snippets of art/film/music as examples of a new era in history where nothing is "real," all is subjective, meanings are untethered, etc.   Anyway. I was screening So I Married an Axe Murderer (1993), which featured the La_s There She Goes [mp3]. The use was in reference to the Nancy Travis character, Harriet, not heroin. Of course, this made me think of how the squeaky-clean spiritual/Christian Sixpence None the Richer covered this song and how it's now used on OrthoTricyclen commercials. Rather than equate all of this to a new social era, I think that people often tend not to "read" too deeply into the meanings of things. I think that's a more interesting question but it's probably just due to the fact that people just like a tune and don't want to overanalyze their entertainment. At any rate, the "odd" use of pop songs in ads isn't new. Microsoft paid a hefty sum ($10M) to use the Rolling Stone's Start Me Up for the Win'95 launch, but omitting the lyric, "Don't make a grown man cry."



At the time, I thought Apple should have countered with 19th. Nervous Breakdown: (Last.fm link added 4/4/09)

You’re the kind of person You meet at certain dismal dull affairs.

Center of a crowd, talking much too loud 

Running up and down the stairs. 

Well, it seems to me that you have seen too much in too few years.

And though you’ve tried you just can’t hide

Your eyes are edged with tears.

You better stop

Look around

Here it comes, here it comes, here it comes, here it comes

Here comes your nine-teenth nervous breakdown.


It's only a matter of time before Third Eye Blind's sex and meth-laden ditty is used as a catchy jingle on prime time.  {Last.fm link (4/4/09)}

1 comment:

Anonymous said...

Hey, Ortho 777! That's my brand!!!

What are the odds.