Saturday, April 16, 2005


In one of my classes, I brought up sponsorships of websites as an advertising tool. One that I'm quite familiar with is Saabnet's sponorship, the site being a fantastic virtual community resource for Saab owners and/or fans. This site has saved my ass many a time with tips & information...perhaps one day I'll blog on my saab smaag saga from 2004! saabs, like many quirky makes {brands} require one to have deep-pockets or be handy with tools...preferrably both. {Other quirkier makes are Peugeot, Alfa, & Citroën.} One of the site sponsors is Their sponsorship has worked on me and they have cool diagrams so I know what the really expensive part I need to buy looks like. The sponsor also gets written into the discussion posts, but often reffered to as "site sponsor," as if part of the community mores require a certain amount of commercial detachment. As a sidenote, discussion posters have no qualms about endorsing/dissing brands of parts but seem to be more detached with the sponsor, at times. Please post comments if you noticed anything similar on other brand-fan sites. Priuschat is another virtual community that's been gaining more attention these days. Apparently, you can find out how to optimize your driving to get that 50 MpG.

1996 900s 5-door 2.3L

Visualizing Data-Comsumption of Housing

I came across this thanks to danah boyd up at sims. a third party has figured out how to "jack" data and apps. from craigslist and google maps in this cool app. of his own.

About the project:

Hello, and thanks for visiting my Craigslist-GoogleMaps combo site!
I hope you enjoy it, and that it helps you find your new place to live.
I've gotten a ton of great feedback from everyone the last few days. To answer some common questions:
Satellite imagery is coming soon, along with Safari & Opera support.
Yes, more cities are on their way.
Several people have asked for the Rooms & Sublets subcategories on Craigslist, so I'll try to get those up too.
Thanks, and let me know what you think of the app! Paul
New! Austin, TX and Vancouver, B.C. are now on the map

Thursday, April 14, 2005

Playing the Ad

Static ads and parodies have already appeared in video games for years (see left-image replaced 4/4/2009). This NYT article discusses how ad placements in video games are the next big thing, with integration of ads into story and plot, just like in film. The difference is that the ads can change when gamers are connected to the Internet. Exposure is one thing and will likely positively affect brand metrics, but the real question is how can this be optimized and integrated into gameplay. Will future versions of Grand Theft Auto allow you to, say, trash a Starbucks? Of course, this will open up challenges for hackers who might want to play around with brands, such as Crack in the Box.