Thursday, April 14, 2005

Playing the Ad


Static ads and parodies have already appeared in video games for years (see left-image replaced 4/4/2009). This NYT article discusses how ad placements in video games are the next big thing, with integration of ads into story and plot, just like in film. The difference is that the ads can change when gamers are connected to the Internet. Exposure is one thing and will likely positively affect brand metrics, but the real question is how can this be optimized and integrated into gameplay. Will future versions of Grand Theft Auto allow you to, say, trash a Starbucks? Of course, this will open up challenges for hackers who might want to play around with brands, such as Crack in the Box.


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