Saturday, March 04, 2006
The interesting portion of this 1999 article is in section 4 on collaborative filtering. Gladwell doesn't quite get the meaning of "blockbuster" and the complexities of entertainment or "culture" industries. The blockbuster book, film, or video game is an artifact of very specific circumstances in the US & global entertainment/publishing industries. Technology, can, at best, reconfigure consumption by altering information processing and search, but it's very unlikely the blockbuster mentality in the industry will go away any time soon. Other key factors (among others) include the cost structure (high) and distribution issues (lack), which are also "positively" affected by technology, in terms of the long tail (Anderson 2004).