Thursday, February 22, 2007

"If you go out in the woods today, you're sure of a big surprise"



Go to http://gamesfirst.c/articleassets/360adcompare/waterballoons_90.mov

Link replaced with embeded video {27 August 2009}::



Literalists hate this ad. "Where's the product?" "Where's the demo. of the gaming experience?" "How does this relate to Microsoft xBox 360?" "This doesn't make sense!" The twentysomething kids get it, but they don't always like it. I do, but more for the cinematic æsthetic than its capitalistic f{x}. I think it's quite clever in how it creates a simple message, which is quite evovative. The use of this version of The Teddy Bear's Picnic {1932} sets an interesting tone. "Jump in." Indeed. I really think I like this so much, since I think this is how I feel about the blogs here. So, yeah, "Jump in!"

If you go out in the woods today
You're sure of a big surprise.
If you go out in the woods today
You'd better go in disguise.

For every bear that ever there was
Will gather there for certain, because
Today's the day the teddy bears have their picnic.

Picnic time for teddy bears,
The little teddy bears are having a lovely time today.
Watch them, catch them unawares,
And see them picnic on their holiday.
See them gaily dance about.
They love to play and shout.
And never have any cares.
At six o'clock their mommies and daddies
Will take them home to bed
Because they're tired little teddy bears.

If you go out in the woods today,
You'd better not go alone.
It's lovely out in the woods today,
But safer to stay at home.

For every bear that ever there was
Will gather there for certain, because
Today's the day the teddy bears have their picnic

CHORUS

Every teddy bear, that's been good
Is sure of a treat today
There's lots of wonderful things to eat
And wonderful games to play

Beneath the trees, where nobody sees
They'll hide and seek as long as they please
Today's the day the teddy bears have their picnic

CHORUS

1 comment:

Kenneth M. Kambara said...

Comment by ElleMac
2/22/2007 11:53 am

This ad is great fun to watch, and I'm sure it was a total riot to shoot. I can't get over the anvillicious irony of the message, though. Here is a picture of spontaneous fun and interaction with a whole community: outdoors, active, visceral; advertising a product that engenders detachment from community: cocooning, pastiness, virtual. Truly weird.

Kenneth M. Kambara replies on 2/22/2007 6:38 pm:
Oh, interesting take! I sing the body mimetic once again. Funny how the VG tries to mimic reality & present itself as its surrogate. What is lost? Yes, the visceral...the immediacy of the F2F.

Comment by DownTrodMuppet
2/22/2007 10:47 am
You know, I'm totally with you on this. When I first saw this add on the great boob Tube, it hit me as such a great load of fun, I wanted just "jump in" there and start whip out those water balloons too.

I had visions of getting my whole neighborhood into an all-hands WAR of water balloon goodness. There would have been squirrels and small birds choking for months on the remains of the colored balloon scraps. When the Police showed up in their riot gear and gas masks, they would have been facing a neighborhood unified by one thought:

Getting soaking wet!

Then of course the main point of the add pops up and I now know what its for. X-Box, whatever, doesn't matter, it was a very positive add in its message of "jump in" . Almost made want to buy one... almost.
-DTM

Kenneth M. Kambara replies on 2/22/2007 6:18 pm:
Yeah, I love your description. The ad just taps into the ludic in a way that can be transformative for the viewer. Oh, maybe the French are on to something calling video game {software} ludiciel.