Tuesday, September 09, 2008

Annoying Ads 101 {may be offensive}

YouTube Link

I wasn't sure if this was a US or Canadian ad when I first saw it, since it was playing a lot on Canadian networks like Showcase (as opposed to US feeds which are commonly available in Canada). The commentors are right, the original cut used the term "liners," as opposed to "backup."  The narrative here is all about normalizing the body, trying to use humor to sell the brand's value-added.  Does it cross a line?

I'm wondering why mother nature is always a crank in advertising?

Here she is in the 1970s hocking Chiffon Margarine and when she realizes the spread isn't butter but hydrogenated oil, thunderbolts and lightning, very very frightening..."It's not nice to fool mother nature."  I hate to admit I remember seeing these ads...I'm that old.

1 comment:

SanSan said...

I have to say that I enjoyed the add of mother nature and margarine, I do not know exactly why... I think the first add gets across with good humor. It is not a typical add and I think that it gets your attention pretty fast since at the beginning it looks like an advertising for something completely different. Overall I think it was good but liked the margarine add better!