Friday, October 03, 2008

Happy Jetting...



I've been a fan of JetBlue for a while, flying from Long Beach and now Burbank to JFK.  I saw this ad (above-60 sec) aired on Comedy Central.  The 30sec version is here.  ELO's "Mr. Blue Sky" (last.fm) caught my ear, which made me take notice of the ad.  Even though it's been used to sell (VW & the Arnold ad agency used it brilliantly to reintroduce the Beetle a decade ago-below), I like the song and hear the influence of ELO in bands like Wilco and Air.


The quirky JetBlue ad is campy and the imagery is hard to place in time.  I think it does a decent job of trying to humorously frame the JetBlue experience in terms of...features that are benefits to travelers and reminding business clients that they're welcome.  Ah, if they could only have the "cone of silence" for crying babies.  If I were in charge of the campaign, I would have done several versions with slightly different "pseudo-retro" imagery in each one.

So, cool or not?  Comments welcome.

3 comments:

Ken said...

I missed the vocals at the end in the commercial edit of the JetBlue ad (in the VW ad).

Kelly Yang said...

Very good post. I like this commercial very much.Most o fall i like the song. It can make you happy as you watch through the advertisement and it also give me the feeling of having a holiday trip with Jet Blue. Its very nice that you uploaded the commercial videos as well.

Tomik said...

Very creative and well thought commercial but at the same time it is clear of it's message. It gets your attention and it's humorous as well.