I've been a fan of JetBlue for a while, flying from Long Beach and now Burbank to JFK. I saw this ad (above-60 sec) aired on Comedy Central. The 30sec version is here. ELO's "Mr. Blue Sky" (last.fm) caught my ear, which made me take notice of the ad. Even though it's been used to sell (VW & the Arnold ad agency used it brilliantly to reintroduce the Beetle a decade ago-below), I like the song and hear the influence of ELO in bands like Wilco and Air.
The quirky JetBlue ad is campy and the imagery is hard to place in time. I think it does a decent job of trying to humorously frame the JetBlue experience in terms of...features that are benefits to travelers and reminding business clients that they're welcome. Ah, if they could only have the "cone of silence" for crying babies. If I were in charge of the campaign, I would have done several versions with slightly different "pseudo-retro" imagery in each one.
So, cool or not? Comments welcome.