Thursday, January 29, 2009

The 1-second Commercial

In the spirit of the ads, I'll keep this short.  Above are outtakes from Miller's 1 second Superbowl ad strategy.  Some will be just for local markets.  Note the big Miller banner.

I thought the Honda Fit 5-second spots on [a d u l t    s w i m] from a few years back were short:

Is TSA "Selling" Safety with "Security Theatre"?

I saw this on Colbert & on 60 Minutes.  He has an article on the same topic in The Atlantic.  I see his point.  It's all about impression management.  Here's the deal.  Say you were to bring aboard various contraband, particularly liquids.  If you're "caught" with liquids/pastes, you just dump them.  There's no analysis of the contents.  There's no documentation or database of these transgressions.  It's a matter of statistical probability.  Sometimes sutuff gets through, sometimes not.
It reminds me of the "failsafe" velociraptor cage in Jurassic Park.  Go to 33:41.  I feel a dangerous game is being set up.  Those wanting to breach security know that a tube of Colgate is treated no differently than disguised more deadly cargo.  Additionally,  getting stuff through security is just a matter of probability & if you're "caught" with contraband, typically, there's no penalty for it.

Is all of the screening just the benefit for us travelers?  Jeffrey has shown that the security net is far from failsafe.  Is the screening just marketing the idea that we're more safe or that measures are being taken that something is being done in our post 9/11 circumstance?  If so, is it worth the costs?

Tuesday, January 27, 2009

Unrealistic Body Image & Will Everyone Hate the Sexy Girl?

Bratz Dolls May Give Young Girls Unrealistic Expectations Of Head Size

Humor from The Onion.  Last fall, this came out on the Maxim effect.  Here's what recent research is finding:
The research began by trying to see if men were as negatively affected by men's magazines as women are by Cosmo and the like. Men that were given men's magazines like Maxim had lower self image, which got the researchers to question exactly what about the magazines cause the drop in self esteem. So they showed men just the pictures of objectified women, men, and the articles and again checked their esteem levels. They found that, surprisingly, it wasn't the images of idealized men that made the guys feel inadequate - it was the women. Even more surprising was that the male fashion group reported the least amount of body self-consciousness among the three groups - the guys couldn't care less what the other men looked like. 
Oh, being Metrosexual {or dare I say übersexual} is such a b****.

Monday, January 26, 2009

Bring out the GIMP {GNU Image Manipulation Program}

Saturday, January 24, 2009

Viral Video in Time for the Superbowl

A friend from Pittsburg sent me this.  More on the Pop Rock 6 here.

Friday, January 23, 2009

My girlfriend has a better Mac than I do

It's true, but I'm not bitter.  Yet.  I'm OK with my 2.2 GHz Macbook {late 2007} now that I have 4GB of RAM.  

My girlfriend has the newfangled unibody 15" MacBook Pro.  She's a one-woman video production studio these days and I'm just waiting for the other shoe to drop when she discovers Garage Band.  I digress.  This post is about how she got it.  The miracle of global logistics.  The "placement" function of the marketing mix.  

Hmmm.  Let's review the 4Ps:
  • Product:  MacBook Pro 2.4 GHz 15.4" LCD, 320 GB SATA @7200, 2GB RAM.
  • Price:  $2,637.17 US with Westchester County, New York sales tax
  • Promotion: Advertising campaign
  • Placement:  Global delivery from assembly plant to the consumer {see below}

The order was placed on 10/24.  The custom configuration was assembled in Shanghai that day.  A day later it was going through customs in Anchorage, AK, like a "maverick.".  You betcha!  A day after that it was in Newark, NJ.  It was delivered to it's destination in Sleepy Hollow, NY on 10/27, but nobody was home, so it arrived a day later on 10/28.    Four days.  It was actually available in 3 days, from eastern China to just outside of New York City. 

I should have documented the "out of box" experience, but it looks like someone else has done so.  Brands aren't just labels, they're experiences.  They're performances.  Maybe we're just suckers?  All I know is that I want one, but don't tell my current MacBook.  I still love you.

Wednesday, January 21, 2009

The Scrabble™ keyboard

Part of me likes the anachronistic look of these keyboards, which remind me of Terry Gilliam's Brazil.  I'm sorry, but I don't think a keyboard that costs over $1,000 is for me.

This caught fire in the blogosphere & was picked up by Wired Magazine.  The crafty guy behind now has backorders.  Who says manufacturing is dead in the US.