
It's true, but I'm not bitter. Yet. I'm OK with my 2.2 GHz Macbook {late 2007} now that I have 4GB of RAM.
My girlfriend has the newfangled unibody 15" MacBook Pro. She's a one-woman video production studio these days and I'm just waiting for the other shoe to drop when she discovers Garage Band. I digress. This post is about how she got it. The miracle of global logistics. The "placement" function of the marketing mix.
Hmmm. Let's review the 4Ps:
- Product: MacBook Pro 2.4 GHz 15.4" LCD, 320 GB SATA @7200, 2GB RAM.
- Price: $2,637.17 US with Westchester County, New York sales tax
- Promotion: Advertising campaign
- Placement: Global delivery from assembly plant to the consumer {see below}
The order was placed on 10/24. The custom configuration was assembled in Shanghai that day. A day later it was going through customs in Anchorage, AK, like a "maverick.". You betcha! A day after that it was in Newark, NJ. It was delivered to it's destination in Sleepy Hollow, NY on 10/27, but nobody was home, so it arrived a day later on 10/28. Four days. It was actually available in 3 days, from eastern China to just outside of New York City.
I should have documented the "out of box" experience, but it looks like someone else has done so. Brands aren't just labels, they're experiences. They're performances. Maybe we're just suckers? All I know is that I want one, but don't tell my current MacBook. I still love you.
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