Monday, February 02, 2009

Bob Garfield on Superbowl XLIII Ads

Bob Garfield from AdAge goes over the hits and misses.

Here's the iconic 1980 Mean Joe Green ad.

Garfield notes how the ad will have the highest ROI despite being anti-creativity and the implications for the industry.  Well, it's fairly clear that media has no problem with giving up on creativity for audience, so what's the earthshattering revelation here?


eb07 said...

Bob Garfield had much to say about this year's Superbowl advertisements. On most things, I totally agree with him. The first ad he discusses is the TeleFlora ad, which I agree was just terrible. It was rude and could've been better. Next he talks about, which I missed, but was glad he showed. It was hilarious, ingenious, and fun. The Coke Zero commercial was funny too. Although I didn't see the original until now, for some reason, it looked like it was copying some other, older, ad. Maybe it was the fact that they had the "scratch" noise in the middle of it. Denny's and commercials were just ok. Nothing too great, but I am going to get my free pancakes on Tuesday :D These commercials I disagree with Garfield. I only thought they were mediocre. I agree that the Taco Bell was pretty terrible. The "economic" commercials were awful and somewhat random. I'm glad I missed those.

Kenneth M. Kambara said...

I agree. I thought the crop of ads this year were fairly weak. The idea of having a Superbowl as is to get people talking about the "spectacle" aspect of your ad, as in the "water cooler" effect.

The issue I had with the Denny's, Taco Bell, & Hulu ads is that they're relying on existing tropes without really pushing the envelope. We've seen Scorsese-esque mafiosi, Swingers, and Jack Donaghy, so what's there executionally to draw us in? It's like watching yet another Bill Murray character where's he's the same "smirkimgly depressed" guy {a là Rushmore, Lost in Translation, The Life Aquatic, & Broken Flowers}.

Great comment.