Stay thirsty, my classes, but drink responsibly.
Thursday, March 12, 2009
I saw a few of these last summer in Toronto, but didn't realize how old they were until I saw this post by Brentter. I think the concept is solid and the narrative is pretty tight. I wish there were more of them. This totally lends itself to virtual/viral promotion of the brand. Some efforts can be seen here on the StayThirstyMyFriends microsite. The commercials are linked on the site.