The Most Interesting Man

I saw a few of these last summer in Toronto, but didn't realize how old they were until I saw this post  by Brentter.  I think the concept is solid and the narrative is pretty tight.  I wish there were more of them.  This totally lends itself to virtual/viral promotion of the brand.  Some efforts can be seen here on the StayThirstyMyFriends microsite.  The commercials are linked on the site.

Stay thirsty, my classes, but drink responsibly.