Thursday, April 16, 2009

Kutcher v. CNN on Twitter












Ashton Kutcher {AKA aplusk} threw down the gauntlet with CNN in a popularity contest to reach 1M followers.  He's also slated to be on Oprah on 17 April, who will coronate the Web 2.0 technology with a Twitter love-in.  Oprah will likely commit her first "Tweet" and, this just in, the Twitter CEO, Ev Williams, who announced a "big day" in a Tweet {get the terminology right NYTimes} early on Thursday.



"Yes, the "big day" tomorrow is due to @Oprah. Catch @aplusk on the show (and follow him if you don't already!) Oh: I'll be there too!" 
Back to Kutcher.  He posted a video on Qik.com (and YouTube) and went on the record as stating::
"I found it astonishing that one person can actually have as big of a voice online as an entire media company can on Twitter."
Savvy Kutcher said of the Larry King offer that he wants to talk to him on Qik and Twitter, keeping it all Web 2.0.  Here I thought Kelso was an idiot.  Well, he did say he'll "ding-dong-ditch" Ted Turner's house if he gets 1M followers when he's in Atlanta, but Ted no longer owns CNN.

It's not all fun and hijinks.  Ashton pledges to donate 10,000 mosquito nets to a disease-fighting charity working in Africa and give his millionth follower a copy of the videogame "Guitar Hero."  Electronic Arts, sensing an opportunity,  announced on its Twitter feed that Kutcher's one millionth follower will be featured in the TheSims3 videogame and give them all of its 2009 titles for free.

Kutcher has been consistently in the top ten Twitter trending topics in the past 24 hours.  As of 4:40 PDT, he's at 974,581 & CNN is at 977,487. 

Twitter traffic is definitely up.   Quantcast has a rough estimate of 15M monthly visitors to Twitter and Alexa has it ranked at 72nd.  On Alexa, I also noticed that Facebook and Twitter both average 1o pageviews per day by users, but MySpace, remember them?, they get an average of 23 pageviews per day.

Web 2.0 is generating marketing and PR opportunities out of thin air.  Granted, there is the novelty effect, but the singularity of media will ensure this is a big idea.  Given the fundraising going on here, the non-profit arena should be taking note of the opportunities Web 2.0 afford.

Edit::  Thanks to @elsiebean for the heads-up.

1 comment:

Kenneth M. Kambara said...

Kutcher got 1M around 11PM PDT/2AM EDT.

CNNBRK::
Ashton Kutcher is first to reach 1 million followers in Twitter contest with CNN.
about 1 hour ago from CNN


Congrats @aplusk. Ashton Kutcher is the first twitter account to reach 1MM followers.

APLUSK::
YOU GUYS are AMAZING http://twitpic.com/3fzvy
36 minutes ago from TweetDeck


Victory is ours!!!!!!!!
about 1 hour ago from web
http://www.malarianomore.org/
about 1 hour ago from web