Wednesday, September 16, 2009

Mad Men:: Ethnic Advertising & Pete Campbell As Übercapitalist




Update:: 20 September 2009, Finally, here's the full MadMen blog on ThickCulture.

This will be a quick post, as I'm heading to a SF Giants Game tonight.  I'm in the process of editing clips of Mad Men {AMC} for a longer post on ThickCulture, which will be up tomorrow.  The clips will be here on YouTube.  This clip is Pete Campbell pitching ethnic marketing to a client {Admiral} in 1963, after poring over quantitative market research data.  He suggests media buys such as Ebony and Jet, discussing the cost effectiveness of the strategy.


Twitterversion:: newblogpost:: Clip of #PeteCampbell pitch to Admiral clients on #MadMen. S03E05 - "The Fog"  http://url.ie/2g8g @Prof_K

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