Twitterversion:: Verizon pokes fun at ChiatDay #Apple ads with #iDont campaign. #Music&theAd starts out indiepop & disses iPhone, but turns dark. Effective?
Monday, October 19, 2009
This ad has been making the rounds during the MLB playoffs. Someone said it's iPhone meets District 9, starting with the catchiness of indie pop well-known at Chiat-Day juxtaposed with the stark & dark futuristic imagery of Droid. It's an interesting attack ad execution for Verizon, highlighting iPhone's faults, but I wonder if it's too "high concept" for a launch. It caught my eye and ear, getting me to find out more info. online, but will others follow suit or be primed for the launch in November? I think the Motorola offering really needs to dazzle in order to make a dent.