Friday, November 13, 2009

"I Love the Whole World"

When I was a kid, I remember seeing the promos for the fall TV lineups for the major {US} networks.  I remember the jingle, "NBCseeUs" for the 1978-79 season::

I also vividly recall the "Still the One" promos for ABC, refashioning the Orleans song of the same name.  This is a long version from the 1977-78 season::

All of my favourite shows were on ABC.  I won't embarrass myself by listing them, but Soap and Taxi were two of them.  OK, OK, so was Three's Company.

I don't watch enough TV these days to be 100% sure, but I don't recall seeing these types of promos in years.  So, I was pleasantly surprised to see the Discovery Channel reimagine the traditional camping song, "I Love the Mountains/Flowers" {with characteristic "boom-de-ya-da, boom-de-ya-da" chorus}, to hype their roster of shows, particularly late nights on the Comedy Network {Canada}.  I found the spot well-edited and very catchy.  I must admit that like with many ads, I didn't immediately know what the ad was for, but the catchiness caused to to pay attention when it was on again and research it.  

Here's the Canadian version I've been seeing::

The US version is here.  The Wikipedia entry on the 2008 campaign highlights the differences, as well as listing the lyrics and the references to Discovery shows.

This got me thinking about Web 2.0 and viewer participation.  I think the networks should make clips available and crowdsource 15/30 second and 1 minute promos for their shows.  I'm fairly confident they would get some interesting content, as well as a sense of which content being edited is compelling for viewers/editors.

Song:: Still The One - Orleans

Twitterversion:: Discovery Channel's "I Love the Whole World" promo reminded me of networks' fall lineup campaigns in the 70s. @Prof_K

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