Monday, December 14, 2009

Ewwwwwww! Mommy, What's That?

This gem of a commercial is making the rounds here in Canada.  It's for Dr. Scholl's Skin Tag Remover::

Nothing like a home remedy to rid yourself of unsightly growths like acrochordons.  Ah, fear marketing at it's finest.  Kids will say the darndest things {imagine a significant other with the same line, "Ewwwwwwwww!"} and everyone knows that skin tag isn't getting any smaller, but luckily there's an OTC remedy in the first aid section of the drugstore.  While I don't think this ad is annoying or offensive enough to become a bonafide "fail," we can always hope.  In a way, I think it's effective in getting its point across.  This thread shows genuine interest in the product and the problem it solves.  A quick scan of Twitter found only a few tweets, but these are good ones::
@JessieLeaM Has anyone else seen this commercial : Dr. Scholl's Skin Tag Remover...Ha, seriously...
@EricOrchard I'd like to have a transcript of the meeting at Dr. Scholes when they were working on the marketing of "SkinTag Remover"
@KyleJemison Is it just me or is the dr. Scholl's skin tagremover the most disgusting thing ever that shouldn't be allowed to advertise??!! 
In the '70s, I remember those Wisk ads where the clothes taunted people with the chant, "Ring around the collar!"::

So, you want to see skin tag removal extreme style.  Of course you do::

Twitterversion::  Dr.Scholl'sSkinTagRemover ads—laughable fear marketing attempt, but just might be effective. Bonus: Xtreme removal clip! @Prof_K

Song:: KT Tunstall-"Saving My Face"

1 comment:

linnyqat said...

I remember watching those Wisk ads when I was a little kid. I used to squint at the TV and try to figure out what "ring around the collar" was. I didn't see any rings. I still don't to be honest. But the shirt they show after it's been washed with Wisk looks like it just came out of a plastic bag and still has all the pins and cardboard in it. Hmmm.

I hate myself for clicking on the extreme skin tag removal video.