Monday, February 22, 2010

Music & the Ad:: Stella Artois, Chantal Goya, & Brigitte Bardot

Update {28 November 2010}:: Those looking for the new Stella ads w/ "12 Jours de Noël" or "Deck the Halls" are in luck. Click here.

I've been seeing a lot of this during Winter Olympics coverage here in Canada::

The ad, "She Is a Thing of Beauty" was featured on Feministing for its sexist overtones, making the comparison of women to a beer of "distinction" and using Brigitte Bardot's "Ne Me Laisse Pas L'aimer".  The ad is part of Stella's hipster positioning in North American markets that's using 60s iconography, including this one::

Stella is aiming for a retro-cool brand image and sponsored an online film festival in the UK on of "Seven Classic French Films", using Chantal Goya in their trailer::

Update {28 November 2010}:: The video was subject to a takedown and the account uploading the video was deleted. It's here on DailyMotion::

Stella Artois Presents: 7 Classic French Films
Uploaded by bigbraintv. - Have a look at more lifestyle videos.

Sexist? Probably, but in the same way MadMen is sexist. Relying on an über-ironic gaze of 2010 looking upon the past, with three parts longing and two parts judgment, shaken and served with a perfect garnish of regret. Don Draper would approve.

Twitterversion:: Stella Artois "She's a Thing of Beauty" ad w/Bardot Song evokes 60s cool in its hipster positioning. Sexist? Clip avail.  @Prof_K

Songs:: Brigitte Bardot-"Ne Me Laisse Pas L'aimer" & Chantal Goya-"Tu M'as Trop Menti"

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