I just saw this Friskies commercial for the first time on WPCH here in Toronto. The "Feed the Senses" ad makes wet food seem like a fantastic journey for your cat, much better than Skittles' "taste the rainbow" for humans. The NYTimes did a write-up back in March on the ads::
"In the commercial, the opening of the can acts as a trigger for the cat’s fantastic journey, which features visits from the creatures that contribute to Friskies wet cat food: chickens, cows, fish and turkeys. The scenes are rendered in a psychedelic, at times wacky style that makes the commercial look as if it had been directed by a team of Busby Berkeley and Timothy Leary..."
The ad was done by Avrett Free Ginsberg in New York and was launched on NBC affiliates during the 2010 Winter Olympics coverage in larger markets. I've yet to find out who did the song for the ad. The pet food market has resisted the Big Recession thus far, which hopefully bodes well for the welfare of the furry.
Song:: The Weakerthans-'Plea from a Cat Named Virtue'
Twitterversion:: [blog+video] Psychedelic Friskies commercial characterizes wet food as a sensory journey for your cat. @Prof_K