Sunday, June 06, 2010

Stop-Motion Theatre :: Amazon Kindle Ad #3 with Annie Little & Marcus Ashley Song



Here's a new stop-motion ad with a song by Annie Little and Marcus Ashley, "C'mon Let's Go". This is the third in a series, with #1 from late last fall and #2 from this spring. Amazon is doing a great job of branding its Kindle with these ads, which I feel is more effective than Apple's "This Is iPad' spots. While comparing the Kindle to the iPad may be like comparing apples and oranges, I'm wondering if the value of e-readers will hold up despite being black and white and not part of an "all-in-one" device. Nook and Kindle are battling it out, but it will be interesting to see if tablets/slates destroy the e-reader market or if the user experience and/or available content {or lack thereof} keep e-readers viable.

Twitterversion:: [video+blog] #Music_and_theAd New stop-motion #Amazon #Kindle ad feat. song by Annie Little & Marcus Ashley #rhizomicon http://url.ie/6f15 @Prof_K

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