Thursday, September 23, 2010

Music & the Ad:: Hello Gumption & Excel Gum

I was looking for an ad and found this Canadian ad for Excel gum by Wrigleys. The band is Hello Gumption {CBCr3} from Toronto. Hello Gumption is David Arcus and Brendan Quinn, who started composing music for commercials in 2007. A full version of "Spinning as We Go" is on CBC Radio 3. This is part of a genre I call "Being Erica" music.

The pink donut in the commercial also has its fans. There's a Facebook page dedicated to its cuteness. This 2009 Fuddytv blog post talks about the pink donut and had more executions with the donut and links to this 2007 post on the Australian ads with the animated foods featured in Excel ads down under.

Twitterversion:: [blog+video] #MusicAndTheAd Excel gum Canada ad donut renown for cuteness & jingle by #Toronto's Hello Gumption  @Prof_K

1 comment:

linnyqat said...

"Being Erica music" - perfect.