Tuesday, November 30, 2010

Web 3.0, The Movie:: Part 2

Here's part 2 of Kate Ray's short film, Web 3.0. My post on part 1 is here. Not many notes here, but here they are::

The Schism Between Web 3.0/Semantic Web Approaches
  • scruffy (humans) vs. 
  • neat (ontologies)
  • Philosophy matters, in that it will define how it should be pursued.
The Future of the Web
  • The web offers info retrieval
  • social aspects (all the things we do, i.e., social interactions on the web)
  • Staging
    • semantic-evolution (systems in place) then
    • revolution (innovations & wonderful toys)
  • What will shape the future?
  • economics, politics, technology, & culture
  • The semantic web as a platform, built on top of the existing web
My take is that there will be a combination of ontologies and folksonomies involving human judgment with the development of Web 3.0. The idea of computer-to-computer interactions and data mining to anticipate user needs will require an evolutionary phase. This won't happen overnight. I know of several web redesigns that aren't factoring in the idea of content residing in databases and the semantic web enabling features that drive value for the user. Why? I think it's still too new and the features that can be had aren't clearly seen as benefits. In my mind, if a website consists of multiple data structures and these can be monitored, manipulated, and merged with other external data structures by the organization and user alike to enhance value, it's a no-brainer. It takes vision to make this happen—across multiple functional boundaries of organizations.

Moreover, I think that interoperability of sites can add tremendous value for the user...if content providers can get over thinking of their sites as turf to fight over, but look at the web as "ecosystems". The struggle will be over revenue models, but in my mind, the increase in value will lead to revenue generating potential in ways that require much less marketing effort. Pie-in-the-sky thinking or marketing mumbo-jumbo? I don't think so. I think that the semantic web can be a gamechanger that decentres the existing power dynamics on the web, so the economics and the politics of the web become things to watch.

Finally, I think that the pervasive notion of a site (e.g., Facebook for social networking) or a technology ecosystem (e.g., Wintel, Apple, Google's cloud) being the end-all-and-be-all leads to diminishing utility with scaling. The larger a paradigm is, the less value it creates and the less valuable it becomes. My take is that if there's a dominant technology, monopologies or oligonologies, there's less pressure to innovate in meaningful ways and more interest in increasing efficiencies. While my work seeks to take advantage of what the semantic web offers, I realize that there will be huge challenges in terms of resistance to what is a more decentralized, open, and collaborative technological environment.

Twitterversion::  [blog+video] What the hell is Web 3.0? Part 2 of short film describing the semantic web w/ notes. The future web?  @Prof_K

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