Tuesday, February 01, 2011

Music & the Ad:: Pepper Rabbit & McDonald's



McDonald's in Canada has a new ad showing how it's a "third space" of sorts and a fixture in people's lives over time, cueing a nostalgic response. It uses a folksy indie song, "Older Brother", by LA's Pepper Rabbit. I'll post the ad here when I find it and feel free to post a comment if you have already.

There was some editing of the song, as the lyrics don't quite fit, but that's nothing new::

We both sat, on our beds, in my room.
And we talked about what was coming soon.
All the (pink powder) wont cover up what we did.
Doing wrong when, we were just kids.

And I think that you're the older brother,
that I never had.
I wish I could reach out and touch you.
Dont worry, i'm not sad.
I know you're just where you want to be,
and everyone's a hundred grand.
Say you wont stay for me,
say hello to your dad. 

I will look after your sister I swear.
I'll write her when she's lonely, and send it off in the air.
I will keep her safe, until i'm dead. 
She'll always have a place to rest her head. 
You dont have to worry about it now,
you dont have to live with that frown.
I will hold your memory close to my chest,
though I wish you hadn't said it was best.
Could you have stayed just one more night,
for all of us to say good bye.
But i'll love your troubles and i'm gone,
you still feel so damn warm.

If you like the song, there's a download on iguessimfloating [MP3]. 

Twitterversion:: [blog] #Music&theAd New McDonald's commercial in Canada features a song from folksy/indie Pepper Rabbit  http://goo.gl/BqH2j @Prof_K

3 comments:

KpoT said...

I think they tried to emulate the Arcade Fire

Anonymous said...

I was honestly shocked to hear that song in a McDonalds commercial, mainly because of what the song is about, not because it's indie. Love Pepper Rabbit, just don't think this particular song is the right fit.

Anonymous said...

I despise this song, these musicians, and McDonald's for so many legit. reasons.