Friday, April 01, 2011

Music & the Ad:: Telus & Casa Di Mondo

This Telus ad, "Change It Up", extends the cell carrier's animal theme and has been out for at least a month. The use of colourful birds to highlight Telus' customers' upgrade opportunities for smartphones is eyecatching and the use of Casa di Mondo's jangle pop world folk song, "Out With the Old"::

You can download it from CDBaby for 99¢.

Twitterversion:: [video] #MusicAndTheAd Telus uses jangle pop/world folk Casa di Mondo's "Out With the Old" to hype smartphone upgrades  @Prof_K

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