Friday, August 05, 2011

Music & the Ad:: Ingrid Michaelson, Ritz Crackers, & Travelers Insurance



Ingrid Michaelson's "Be OK" has been making the rounds in advertising. The latest is a Ritz spot featuring her catchy "Be OK" {2008}. The ad is a clever execution featuring a woman blissed out and feeling "at home" on a public bus while having a Ritz Cracker snack. 

The Travelers ad doesn't resonate as much. First, I'm annoyed by most insurance ads, as I'm annoyed with the industry. That said, the use of the song doesn't quite fit in my opinion, but there are worse stretches, for sure.


In our postmodern mashup world, it's natural that the ads don't feature the chorus::
"Open me up and you will see
I'm a gallery of broken hearts
I'm beyond repair, let me be
And give me back my broken parts"
Here's the Stand Up to Cancer version of the 'Be OK" video::


and the "photage" version::


Ingrid is very social media savvy and I started following her tweets early on, circa "Winter Song" {2008} w/Sara Bareilles, on an earlier account. Here's a good one::



Twitterversion:: [blog+videos] #MusicAndTheAd feat. Ingrid Michaelson's "Be OK" @Prof_K

1 comment:

charlotte said...

i've definitely been hearing this song alot. I love Ingrid though so that's awesome! another song to check out is Madi Diaz's "Lets Go". here's a link to the new video http://www.ifc.com/news/2011/08/exclusive-premiere-madi-diaz-l.php