Friday, October 14, 2011

Friday Night Video/Music & the Ad:: M. Ward's "Here Comes the Sun Again"

Above is M. Ward performing "Here Comes the Sun Again" last month at the End of the Road Festival, Dorset UK, Sept. 3, 2011. I was reminded of him when I saw the song in the Subaru "Honeymoon" spot from last year during last night's airing of The Office on NBC.

The hipster honeymoon commercial uses M. Ward's song well. Known for being half of She & Him, the M. Ward song speaks to the hipster psychographic. The spot serves as a touchstone for aging hipsters that are turning in their Metrocards and taking over red county towns with kids, quinoa, and Converse—and need a vehicle now.

Twitterversion:: [videos] #FridayNightVideos M. Ward {of She & Him} at End of the Road festival & Subaru's 2010 'Hipster Honeymoon' spot @Prof_K

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