Sunday, January 15, 2012

Music & the Ad:: Toyota Prius V & Eliza Doolittle

I saw this Prius V commercial for the first time, as I slowly get accustomed to having TV again here in Eastbay—I've been watching broadcast digital signals with a converted attached to a very low-fi set. Anyway. This quirky ad continues the Toyota trend for Prius spots and the firm is wise to letting people in on information on the ad and music used. Here's a link to the 411 on last year's ads, including the 'Harmony' spot. The agency is Saatchi & Saatchi LA and is selling the concept of a hybrid hybrid, a hybrid car that is SUV like.

The artist on the Prius V commercial is Eliza Doolittle {Eliza Sophie Caird} and the song is "Rollerblades"::

Rollerblades by Eliza Doolittle on Grooveshark

and I had a vision of Steven Morrissey unironically hosting a UK show called "Pretty Songs Pretty Girls Make", featuring catchy songs and the theme song would be an updated cover of this. Anyway. Here's a video for Eliza Doolittle's "Rollerblades". Enjoy.

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