Saturday, January 11, 2014

Hipster & the Ad: belVita Blueberry



I only get to see commercials on vacation, other than Hulu ads, so I've been soaking them in. This one caught my ear, as I was working on some stuff in hotel rooms in New Mexico & Colorado. I mondegreened "belVita" as Velveeta, which made absolutely no sense when you factor in it was for breakfast bites. I thought the song was catchy & very millennial hipster chic, in a good way. Katie Malia stars in the ad as a bit of a manic pixie dream girl, but that's the point. She gets all her energy from these Nabisco bars. My final mondegreen was morning wood for morning win, the latter is the title of the spot and the focal point of a hashtag campaign. More on the ad here.